Business-to-business financial system Essay Example | Topics and Well Written Essays - 3000 words

Business-to-business financial system - Essay Example In this regard, there are a lot of things and probability that might come into picture, and more often than not, it is due to VALUE LOSS caused by INTANGIBILITY. However, this kind of concern doesn't seem to catch the attention of even financial experts solely on the basis that majority of them fails to go back into the basics, and that is to search for the appropriate term for the word intangible. Upton III 2007 pointed-out that "there are times where it is desirable to value intangible assets for internal business purposes, whether they are related to taxation or not. For example, determining the appropriate value of an intangible asset (or set of intangible assets) may be necessary or useful for corporate planning, establishing royalty rates, inter company transfer prices or even litigation dispute and resolution (although often this is tied into taxation related reasons).Regardless of the reason, it is necessary to value intangible assets carefully and appropriately' 'The purpose of the intangible asset valuation is often to understand not only what the intangible asset is (and does) but also how it affects the bottom line. An ethical and conscientious valuation expert will keep this in mind, and will not fall prey to the desire to value an intangible asset in a biased man'" In this case, it is very important to understand that there are instances that intangible assets particularly with that of a financial one is sometimes the culprit in value loss of a certain financial or even a business enterprise. It is clear that the more the value that a financial or a business enterprise's assets are, the more the stable the business stands. In this case, it is very important to ensure the value of a certain financial asset. Looking into a much complicated picture, defining what intangible asset might create derailment on how value loss is created by intangibility of a financial product. It is an established fact that the major component of a service product is intangible. Upon analyzing this kind of premise, it is not impossible to consider finances as an intangible asset because it is subject to inflation or deflation of a country's economy. In the case of the aforementioned argument, the place where a financial service industry could set the pace of the businesses financial standing if it is doing well or not. In this kind of consideration, it is understood that monetary standing of a financial service industry is unpredictable day after the other- it is why stock market, along with its components is monitored day after day. However, one cannot fully understand the risk and devaluation of financial service providers with regards to intangibility of monetary asset if b2b is not yet defined. Of course, this kind of system is presently penetrating several or perhaps majority of the world market today. Furthermore, the website searchcio.techtarget.com (2000) defined it as "B2B (business-to-business), also known as e-biz, is the exchange of products, services, or information between businesses rather than between businesses and consumers. Although early interest centered on the growth of retailing on the Internet (sometimes called e-tailing), forecasts are that B2B revenue will far exceed business-to-consumers (B2C) revenue in the near future. According to studies published in early 2000, the money volume of B2B exceeds that of e-tailing by 10 to 1. Over the next five years, B2B is expected to have a

History of and Importance of Handwashing

History of and Importance of Handwashing Introduction Hand washing is the removal of micro-organisms from hands using running water or alcohol rub or gel (Brooker and Waugh, 2007). It is the most effective way of controlling the spread of infectious diseases in hospitals and populated areas. The skin is a vital part of the body that acts as a demarcation between internal and external environment and hence should be kept clean all the time to prevent harmful micro-organisms from entering our bodies (Merchant, 2001). These micro-organisms on the skin can either be resident or transient. Resident micro-organisms also called normal flora are harmless and provide protection against colonization by transient organisms and are not transferred from one person to the other, however they may cause problems if the skin is damaged or if the immune system is weak (Carroll, 2001). Transient micro-organisms are transferred from one person to the other and therefore are capable of spreading infections (Carroll, 2001). Hands can appear as if they are cl ean yet they are contaminated with bacteria, therefore it is always good practice to wash hands regularly. Staff members can pass infectious diseases to patients and patients can also pass diseases to staff members or other patients. Since this is a major issue the author will review hand washing as a means of reducing the spread of infections. The review looks at why hand washing is still an important matter; its historical perspectives, proper hand washing techniques, and the benefits it can bring to patients if practiced properly. The historical background of hand washing explains clearly that most health professionals are found to be the most usual transporters of the bacteria to patients, even though they know that the secret of controlling infections is proper hand hygiene. The production of hand washing liquids dates back from as early as the 19th century when in 1822, Labarraque, a French pharmacist carried out experiments to demonstrate that liquid chloride solutions could successfully eradicate the smell coming from human dead bodies (Safe Care Campaign, 2007). In 1825, Labarraque then recommended the use of these chemicals in hospitals by doctors handling people with contagious diseases in order to moisten their hands but no one followed the instructions (Safe Care Campaign, 2007). In 1846, Dr Ignaz Semmelweis did research on why the ward where medical students were working had a high rate of deaths in comparison to the ward were qualified midwives were working. The results showed that medical students who were having their lectures were rushing to the ward without washing their hands. Instead of washing their hands they were going straight to the patient in the ward. As soon as the error was fixed the death rate started to decline (Advanced Scientific Health, 2010). Recently a report was published by Pfizer limited which showed an increase in MRSA infections. It is believed that 9% of patients in hospitals in England (About 100,000 people per year) have healthcare associated Infections, many of which are due to MRSA. There are between 6,000 and 7,000 MRSA bloods stream Infections each year in patients in NHS hospitals in England. In 2005 in England and Wales, 1,629 deaths Certificates mentioned MRSA as a contributory factor; and MRSA was cited as the main cause of death in 467 of these cases (Pfizer limited, 2009). With this high rate of current MRSA cases in hospitals it is imperative that patients in hospitals, their families and their carers have the correct information avail able to them so that they know the risks of not adhering to proper hand washing techniques when they are in hospitals. Hand washing Technique The NHS is encouraging all health professionals to practice proper techniques of washing hands. It is argued that the more emphasis stressed on this message, the more effective it becomes. The technique of proper hand washing is very essential in any health care setting. The routine or social hand washing technique mainly emphasizes on thorough washing of hands using liquid soap and running water for 15 to 20 seconds without missing any part. It is recommended to use liquid soap delivered from a dispenser as compared to bar soap as the latter may be contaminated by the previous user or the surrounding atmosphere (Carroll, 2001). The diagram in figure 1 in apprentices section below shows most parts of the hands that are frequently missed during hand washing (Nazarko, n.d). These areas that are missed during hand washing may harbor micro-organisms that will then spread to other patients. There is no specific time that is recommended to wash hands. Hands are washed depending on a specif ic task. Health workers are advised to wash their hands when starting or finishing their shift. Several activities such as wound dressing are prone to bringing bacteria to patients and therefore, hand washing should be practiced regularly. Nurses must make sure that they wash their hands before and after they attend another patient and also whenever there is any contact of blood and body fluids or after removal of gloves. It is also advised to wash hands before and after eating and drinking and also after visiting the toilet (Wilson, 2006). Micro-organisms are very tiny such that they cannot be seen with a naked eye. Therefore, it is encouraged to maintain have short nails as longer ones easily accommodate micro-organisms that may be difficult to remove during hand washing. The areas under the watches, rings and bracelets also harbor millions of bacteria; therefore it is also advised not to wear these in hospitals (Gould, 2009). Nurses are also encouraged to wear short- sleeved clot hes. Technological developments have also led to the introduction of next generation ultraviolet light based training kits which are being manufactured by a company called Glowtec. These kits are used to check if the hands have been properly washed before attending to a patient (Glowtec, n.d). This form of hand washing technique is used to see a microscopic dirty surface that cannot be seen by a naked eye therefore improving the control of the infections. Hygienic Hand disinfection is another technique that is used to remove or destroy transient organisms from the skin by washing hands with an antiseptic such as chlorhexidine gluconate, iodine or triclosan for 15-30 seconds and should be carried out before aseptic procedures or during a pandemic situation (Carroll, 2001). The diagram in figure 2 of the appendices section below shows how to wash all areas of the hands to remove any visible contamination of the hands and also to effectively remove transient organisms (Nazarko, n.d) Surgical hand wash is also another technique that is used during surgery which involves the scraping or brushing of the nails with a sterile nail brush, washing hands and forearms with an antiseptic for a minimum of 2 minutes and then drying with a sterile towel (Carroll, 2001). This technique therefore removes transient organisms and reduces the levels of resident organisms. Hand drying is also another vital technique that involves using paper towels, the warm air dryer or sterile towels. This procedure is very important because micro-organisms are spread from one person to the other easily in wet conditions than in dry conditions and drying also reduces the risk of developing sore dry skin (Gould, 2009). Benefits to Patients Patients are the most vulnerable people who are supposed to be taken good care of in a health setting they benefit a lot from hand washing program. It prevents them from cross infection disease among themselves and those who are in care of them (BMJ, 2010). Hand washing is a process that brings hope and assurance to a patient. The patient is likely to recover better. But if a patient is in pain he or she is likely to develop physical or mental problems. If the patient is affected mentally he or she is prone to depression therefore it means the patient would develop infection due to stress environment. Another benefit of hand washing is short stay in hospital, which will enhance the social and economic (no loss of wages) part of a patients life. Eventually this would improve the quality life of a patient. Hand Hygiene Policy (2010) According to Hillingdon Annual Public Health Report 2004 a lot of death can be avoided by hand hygiene, especially those disease caused by MRSA and again a patient is also able to escape isolation in hospitals. Since patients with serious MRSA are sometimes isolated from other patients because of fear of infecting others. Therefore hand washing scheme enhances the well being of a patient. Conclusion Finally the best way of decreasing infectious diseases to patients is hand wash hygiene. According to one of the pioneers of hand wash Dr Semmelweis death rates in hospitals can be lessened if all health professionals follow the idea of handwash. Pathogens and bacteria that are found on hands are said to be the most dangerous causes of infectious diseases unless they are decontaminated by using proper hand technique patients would still suffer the same fate of olden days. According to my opinion hand washing has been discovered long time ago as a main factor of causing infectious diseases but up to now it is still not practiced in a proper way. If each nurse as an individual and those in care underpin the scheme of hand technique in an appropriate manner, they can be a massive change that can bring safety and trust to patients, their families, and friends and even to nurses themselves. Therefore children must be educated on how and when to wash their hands starting from the toddlers so that they can get used to the principle as they grow up. More education training is needed to all health professional on regular basis. If every step of hand washing is followed according to rules and regulations there can be a drastic change in all health care settings.

Walker Percys The Moviegoer Essay -- Walker Percy Moviegoer Essays

Walker Percy's The Moviegoer Walker Percy is the author of The Moviegoer, which is written about a young man named John Binkerson Bolling otherwise known as Binx. He is the main character who grows up in New Orleans. He is a moviegoer who is on a search but the object of his search is not clear. The people he encounters help him along the way, especially his stepbrother Lonnie and an African American man. The Moviegoer takes place during Mardi Gras when Binx discovers that something more is needed in his life. The story begins with Binx receiving a letter from his Aunt Emily saying that they need to have a talk. This talk is about his cousin Kate who Aunt Emily is worried about. She has been â€Å"moping around the house† ever since her fiancà ©Ã¢â‚¬â„¢s death and Aunt Emily wants Binx to cheer her up (28). She wants him to treat Kate as he did before and joke around with her to make her laugh and smile. She has been staying inside and has not interacted with people in a while. On Binx’s way to his aunt’s house, â€Å"the idea of a search occurs to† him (13). â€Å"The search is what anyone would undertake if he were not sunk in the everydayness of his own life. To become aware of the possibility of the search is to be onto something† (13). But what exactly is Binx onto? Binx doesn’t know and doesn’t reveal the purpose of his search because he fears â€Å"exposing (his) own ignorance† (14). Is this search about God? Binx â€Å"hesitates to answer, since all other Americans have settled the matter for themselves and to give such an answer would amount to setting himself a goal which everyone else has reached – and therefore raising a question in which no one has the slightest interest. For, as everyone knows, the polls report that 98% of Americans believe in God and the remaining 2% are atheists and agnostics – which leaves not a single percentage point for a seeker† (13, 14). Binx’s search continues through his attraction to the movies that â€Å"are onto the search, but throw him further from the truth. The search always ends in despair† (13). The movies are a way for him to fill the emptiness in his life. They give him incite into others lives and into his own life. â€Å"Before I see a movie it is necessary for me to learn about something about the theater or the people who operate it, to touch base before going inside† (74). This helps him learn more about how others live and lear... ... wants with his life. He does not need to be as religious as Lonnie but he has choices. Lonnie is willing to fast even though he is very sick and this gives Binx faith that anything is possible if you put your mind to it. Even on Lonnie’s deathbed, he is content. After his â€Å"half-brother Lonnie Smith died of a massive virus infection which was never positively identified,† he is asked what will happen to Lonnie (237). The children ask Binx, â€Å"When Our Lord raises us up on the last day, will Lonnie still be in a wheelchair or will he be like us?† and he responds with, â€Å"he’ll be like you† (240). This he may not act in a religious way but at least he does not deny the Lord. So even though he is not all religious, he has taken the faith of Lonnie and directed it into his life. Lonnie’s belief in the long run affects Binx and helps him so many times in his search. He started as a moviegoer, living his life through the movies and now he realizes he can live his life through his actions. He was inspired by one he knew very well and by others everyday actions. He was inspired for the better and hopefully his new profession and wife will fill the void that he’s been feeling for so long.

Hard Work

Hard work  will not guarantee you success. Let me explain – the hardest working athletes are not the ones making the most money. The most talented ones in any sport are not often described as being â€Å"hard working† The person who is putting in 12 hour days, sweating and plodding along? Getting the job done and earning very little reward? Do people get promoted within the organization on work ethic alone? Isn’t usually because they know someone, have a natural knack for something, have more â€Å"education†, or were just in the right place at the right time?I’m not saying that  hard work  goes unnoticed. Coaches, managers, leaders – they often go out of their way to acknowledge and praise hard-workers. They are held up as examples to the others and given momentary spotlights, but in the end, it’s not the attribute that brings success. I have seen a lot of hard-working people get treated unfairly over my career in all avenues of life. The person that quietly goes about their business and bothers no one is rarely acknowledged. The person who has a knack for doing a lot of things well is â€Å"too valuable† to move to higher positions of authority.Hard working people are often not vocal enough to â€Å"too their own horn† and get noticed, so they are not noticed (they believe their work speaks for itself). How many people do you know that are the fall guy to get stuff done? If no one else wants to do it, we know the guy or gal we can count on to get ‘er done, right? Am I wrong? So what value is â€Å"working hard†, and why should we work hard, or expect those we lead work hard as well if there isn’t a visible payoff? Well, there’s 2 things here I want to say.Number 1 – as a leader, if you have people in your organization that work hard – make sure you acknowledge them and take a deep, accurate look at how you treat them. Are you taking advantage of them? More importantly – you, the hard-worker. Why should you work hard? Do you work hard for a reward (pay, promotion, or prestige)? Should you work hard for these things? What about for self-pride? I’m talking ego – I’m talking good pride. I’m talking about sleeping well at night, knowing that whether you work for someone else, or work for yourself, you can take pride in putting forth an ffort today that made you, your oganization, and others you served better. I think there’s much value in hard work, and I believe that kind of pride in working hard reflects our creator. But be careful, don’t try and equate hard work and being busy as one thing. I’ve seen plenty of people that are masters at being busy doing nothing, appearing to work hard, and leveraging that to try and get ahead. That shows very little self-pride as well. So work hard, get satisfaction from doing a good job. Take pride in what you do.Just don’t ask your w ork to be the catalyst for pushing you to higher levels of success – that is asking too much of something so simple. Thoughts on hard work? Hard Work CAN Kill You Hard work never killed anyone. (Proverbial) Overworking can be seriously damaging to your health. Stress and long hours heart problems, increased susceptibility to infection, fatigue disorders like CFS/ME†¦ and even suicide. We live in a world where we often feel pushed to  do  more. You might be under pressure from your peers, your parents, or society in general.You might well have internalized these influences – and you may believe that to be â€Å"successful†, you need to have a high-flying career or a huge salary. Ultimately, though, you won’t be able to enjoy the fruits of your hard work if you ruin your health in the process. Working hard isn’t always a good thing. It can actually end up being selfish and destructive, if: * Your long hours cause problems for your family * Y ou’re short-tempered with colleagues or employees * You make mistakes because you’ve been working too hard You lose your sense of perspective, and let work take over your life How to Keep Work in Perspective Recognize the importance of other things – like friends, family, hobbies, sufficient rest and relaxation†¦ If you’re working hard in the hopes of retiring early, ease up on work and enjoy your  whole life a little more – instead of hoping for a few golden years at the end of it. If you’re working hard to buy more things for your kids, ask yourself whether it’s really more money that they need – or your presence. If you’re working hard because you feel that you â€Å"should† – then remember that this is  your life, and it’s up to you to decide how to live it. * *

Psychological Warfare Essay

Psychological Warfare is a war of the mind. It is considered to be a plan operation to convey selected information and indications to audiences and influence their emotions,motives, behaviors, objective reasoning towards a particular aspect. It is a weapon used in all aspects of war and whose effectiveness is limited to the commanders ingenuity that has been using it. Psychological warfare or also known as Psychological Operations (PSYOP) is considered ed as one of the oldest weapon in a man’s arsenal,an important force,protector and a non-lethal weapon system. It is simply learning everything about your enemies belief,likes and dislikes, strengths and weaknesses, vulnerabilities and your main motive is to determine their weak point that will make you win. Here a comprehensive study about Psychological Warfare will be tackled and how terrorists maximizes the use of Internet in doing Psychological operations that will make or break their motives towards a particular enemy. The factors that influences an individual to develop Psychological Warfare and their morale as well as other related dilemmas will also be discussed. Psychological Warfare is broadly defined as a planned use of communication to influence people’s attitudes and behaviors and which main target is the emotion that will support the attainment of national objectives. â€Å"The form of communication can be as simple as spreading information covertly by word of mouth or through any means of multimedia.† (Rouse, 2007) The U.S. Department of Defense defines psychological warfare (PSYWAR) as: â€Å"The planned use of propaganda and other psychological actions having the primary purpose of influencing the opinions, emotions, attitudes, and behavior of hostile foreign groups in such a way as to support the achievement of national objectives.†   Psychological Warfare is also known as infowars. This type of warfare is often used in modern situations, such as the dropping of leaflets and propaganda campaigns. Psychological warfare could be considered a type of unconventional warfare. This is because it attempts to influence the mind of the enemy rather than destroy its military. The press is one of the most commonly used weapons for spreading propaganda. (wikipedia) Here, the primary weapons are sights and sound since it can be disseminated by face to face communication, through radio,television,newspaper,books, magazines or posters. The real deal is not how the message is sent but it is more about the message and how that message impacts the beliefs of an individual. Most of events and terrorist attacks involves Psychological warfare that utilizes tactics (psychological Operations or PSYOP) that will inculcate fear towards the enemy and catches people’s attention to unite with their motives. As communications and technology advances, greater chances for mass propaganda is developed. Psychological Operations (PSYOP, PSYOPS) are techniques used by military and police forces to influence a target audience’s emotions, motives, objective reasoning, and behavior. Target audiences can be governments, organizations, groups, and individuals, and are used in order to induce confessions, or reinforce attitudes and behaviors favorable to the originator’s objectives. These are sometimes combined with black operations or false flag tactics. (wikipedia) It is also classified as white, grey and black whereas white is said to be true and not biased and the source of information is acknowledge. Grey is largely truthful it contains no information that can be proven as wrong and the source may or may not be revealed. Black propaganda is worst because it is really intended to deceive enemies. â€Å"History provides the strongest proof of the importance of moral factors and their often incredible effect: this is the noblest and most solid nourishment that the mind of a general may draw from a study of the past.† (Clausewitz, 1976,p.185)) Psywar and PSYOP is a directed war propaganda at their enemies to induce surrender, disruption and insurrection. It is also said to be more effective when based on military tactics and realities. Since we are now in the twenty first century, mass media now allows the dissemination and reception of information from enemies. Their messages are provided through leaflets, radio, television and know the world wide web invasion is also a medium for Psychological warfare. Through the Internet various propagandas that attempts to persuade people to think and influence people is made possible by individuals that wants to achieve a certain degree of power through their opinions and firm conviction regarding a certain claim. Most individuals who use the net as a means of promulgating informations that attacks certain party are those people whom they called terrorists. Terrorists in the modern sense are classified as people who are violent and uses harmful acts to threaten or directly harm civilians for their political and ideological goals. Terrorists are now increasingly using the Internet to communicate with their co-terrorist and to the rest of the people in the world who uses this medium of communication. Most people have seen certain propagandas like videos that are published on the world’s news networks and other websites made possible by these people. The Internet is a powerful tool for terrorism to be done. Certain websites contains forums, message boards and chat rooms that shares information to coordinate attacks and spread each propaganda to continuously recruit people to be part of their terrorists groups. It serves as a mind opening and soul awakening for an individual to develop more of their Psychological warfare to revolt and act against a particular group. Such websites also serves as training grounds from newbies in the terrorists’ world where tutorials on building bombs,firing missiles and shooting guns are offered. It also host messages that raises morale and for further expansion of recruting and getting funds for their group. The greatest advantage of using Internet is that terrorists have greater edge of disseminating information and they began to develop more sophisticated encryption tools and creative techniques that are efficiently provided by these medium. It also provides a global pool of recruits and greater fund raising means since it has become a commonplace for organizations to accept donations through usage of credit cards and wire transfers. Certain websites that contains terroristic motives was already discovered and disciplinary measures were given to those caught using this as a Psychological Warfare weapon to influence people and inculcate terrorism into the minds of people. An article entitled â€Å"Briton convicted of terrorism offenses† was retrieved and In this article Mohammed Atif Siddique21 years of age and a British Muslim was accused of terrorism offenses and he was also plead guilty of his acts. This is because he was possessing and distributing materials for aspiring Islamist terrorists via world wide web between March 2003 and April 2006. He’s threat of becoming a suicide bomber made also cases to be filed against him. He cannot deny the fact behind the judge’s decision since the presiding Judge, Lord Carloway told him that having those articles in his possession that are connected with the commission made him convicted of significant attempts of terrorism attacks. A video on Mr. Siddique’s computer that shows a man threatening to bomb Britain serves as a strong evidence on his case. The same video was also shown to his fellow students at Glasgow Metropolitan College. Even his cousin Shazia Rehman received 6 e-mails than advocates suicide bombings. Which for him finds most pleasing in the eyes of Allah because blowing himself cannot be considered suicide but rather being a martyr. In spite of the evidences cited against him, he denies the accusation and charges against him by saying that he has those materials for research purposes only. Nevertheless he was sentenced on October 23, 2007 of 15 years imprisonment. His good lawyer. Aamer Anwar wants to appeal on his case since he finds it unfair because according to him what his client does is just a typical everyday activity of young people who surfs the Internet everyday looking for answers. He claims that it is a r ragedy of justice and freedom of speech that differentiates his client among terrorists. (Fontanella, 2007) I can say that in his case, such evidences and activities is credible enough for him to be sentenced. It is better for him to be vindicated than to allow him to be free and put the lives of many people in danger. However, a parole maybe given if he behaves   monitor his activities if there will be another terrorist attempt for him. Shutting down of a terrorist website is one immediate solution on this scenario hence it is also considered as a temporary disruption if the web master is not stopped. Thats why an immediate action like filing a case and sending the accused in jail is a better solution on this case. Because if certain web masters are still allowed to be free even though the website is already shut down,a worst case of integrating another website can be done to develop another Psychological warfare grounds and make terrorist activities possible. A disappointing article about a successful terrorist act is entitled â€Å"Bomb blasts in Pakistan kill at least 25† The outskirts of Pakistan capital, Islamabad were were bombed on September 4, 2007 claiming the lives of 25 innocents and injured 60 more. The blasts happened on two separate accounts in a military garrisoned town of Rawalpindi. The target of the first explosion was a military bus in an encampment of the general headquarters which automatically placed the two areas under high alert. The alert was just lifted a couple of days prior to the bombings. The explosions are deemed to be a succession of terrorist acts happening in Pakistan in the past few months. Government officials indicate that the attacks were suicidal in nature. The military claimed that the motives behind the blasts will be revealed after an investigation. Security officials viewed the attacks as a retaliation to the military operations against the militants in the country’s border.(Bokhari, 2007) The failure of the Pakistani Armed Forces to serve and protect the civilians are becoming more of a habit, rather than a mistake.In recent instances, the Pakistani army is showing that they cannot counter the Islamic Extremists who plague their country. The bombings of the military headquarters obviously prove that the security as well as the military’s competency is highly questionable. The massive difference in number between Pakistani soldiers and Islamic rebels prove that the Pakistani Army needs strategical and tactical training in order to penetrate the base of a small rebel assembly. Furthermore it is clear as day that the military officials are ill-equipped to distribute soldiers to different tasks in order to eliminate terrorist activity and presence in Pakistan, it is blatant that they use quantity rather than strategy in conducting operations. They should have further research about the group before going into war and they should have determine it earlier if they already gathered enough informations about this terrorist by surfing in the web about the propagandas of this group. One might say that morale has been a boosting factor for terrorist to push thorough their acts of being determined in having a Psychological warfare. Morale is a subject clearly less glamorous than high-technology precision weapons and information systems but no less important. There has been no â€Å"revolution in morale affairs† to make the gray shades of morale more black and white. Instead, because morale keeps us flying on instruments â€Å"in the soup,† it serves as a governor to check the hyper pace of modern warfare. Morale inertia also carries an imperative that the will to win the fight is something the victor must maintain and the vanquished must lose. (Tzu, 1963, p.54). Having a moral boost makes a person more determined in doing an activity according to his/her belief and the conviction to triumphed in that particular matter. And since Psychological operations (PSYOP) is officially the business of targeting the mind of the person, (Collins, 1999, p.58) it serves as a weapon to communicate the message directly toward morale, PSYOP uses television, radio broadcasts, and other methodologies like Internet websites rather than physical destruction to convince the enemy to do something and much worst scenario is expected to happen when it was successfully done like the article stated above that killed innocent people. Having enough time to contemplate before thinking of having and building the concept of Psychological Warfare is really an issue for an individual. Because being committed in such group requires a lot of moral dilemmas and many things should also be taken into consideration. Informations generated and are used as weapons of catching up people’s attention is critically analyzed by web masters and terrorist who took advantage of technology in influencing people’s attitudes and behaviors and targets their emotions to get sympathy and encourage others to be a part of their group that will support the attainment of national objectives according to their sets of principle. It requires good decision making whether you wanted to be affected by these factors and it is also your decision that will make or break your personality as an individual and how you view the world in a brighter perspective. After all Psychological Warfare starts with the mind its all up to us how we are going to be influenced by these stuffs. And we also have to overlook the outcome of every decisions that we make. Deciding with the mind and of course with the heart. References Bokhari, Farhan in Islamabad. (2007) Bomb blasts in Pakistan kill at least 25. FT.com Financial Times retrieved December 5, 2007, from: http://www.ft.com/cms/s/0/ad231bc6-5aa6-11dc- 8c32-0000779fd2ac.html Clausewitz, Carl von. (1976). On War, ed. and trans. Michael Howard and Peter Paret. Princeton, N.J.: Princeton University Press, p. 185. Collins, Steven. (1999) â€Å"Army PSYOP in Bosnia: Capabilities and Constraints,† Parameters 29, no. 2 (Summer)p. 58. Fontanella,James and agencies. (2007)Briton convicted of terrorism offenses. FT.com Financial Times retrieved December 5, 2007, from: http://us.ft.com/ftgateway/superpage.ft?news_id=fto091720071114413670&utm_source=utm source%3Dyahoo&utm_medium=utm_medium%3DSSP&utm_campaign=utm_campaign%3 Dnews Psychological Warfare (2007) U.S Department of defense definiton. Wikipedia.org retrieved December 5, 2007, from: http://en.wikipedia.org/wiki/Psychological_warfare#United_States_use_of_psychological_w arfare Rouse, Major Ed. (2007) Psychological Operations/Warfare. psywarior.com retrieved December 5,2007 from: http://www.psywarrior.com/psyhist.html Tzu, Sun. (1963). The Art of War, trans. Samuel B. Griffith. London: Oxford University Press,p.54.